Writing for the Travel and Tourism Industry

There’s more to travel and tourism writing that describing “empty white beaches” and “magical sunsets” – great travel writing puts huge value into the experience of the trip, tour holiday or journey it’s talking about so that every potential motivation for booking is explored and every potential objection handled right there in the sales copy so that your potential consumer can book with confidence.

To make writing for travel websites and brochures really zing, a copywriter has to:

  • Empathise with the potential audience to explore what THEY want to get out of their travel experience
  • Handle Objections before they arise (we’ve all heard holiday horror stories – let’s negate those fears in the copy because unless you do, you may never get them on the phone)
  • Sell the services from a Features, Advantages, Benefits approach – this isn’t a descriptive writing exercise about a hotel or a beach – it’s sales copy that has to perform.

Hire a Travel Industry Copywriter

Our copywriter has remodeled entire travel websites to fire up the imagination, add a layer of mystery to a trip, create desire, encourage action, and help that website get found through increased search engine visibility.

Take a free copywriting consultation to see how your project can benefit by getting in touch today.


What our copywriter says:

“I came to the travel writing niche a little later than I had planned for, but now I’m here I already love it!

To me and to many of the people who pack their bags and jet off every chance they get, there are few things in life more exciting than setting off on a journey, and I love to put that passion for adventure into the travel copy I write.

Like almost everyone, I don’t travel as much as I’d like, but I did take myself off for 6 months when I was 18, hitting up China, Thailand, Cambodia, Malaysia and Australia before landing back at Heathrow at 4am in February in nothing but shorts and a t-shirt!

If you want to get your travel marketing spiced up – give me a shout! I’d be more than happy to discuss your project and find ways that I can help!”

Travel Copywriting Portfolio

“I’ve had the pleasure of working for several financial services firms – here’s just some examples from what the last 4 years have produced as an in-house Content Manager at Get Claims Advice”

— Tom Iveson —

“Morocco Sunny Days had a small website but had some heavy content and SEO issues. I soon changed that and enjoyed every minute of working for this brilliant brand.”

Travel Niche Copywriting Rates

Content North offers competitive rates for travel copywriting, partly because we enjoy it so much!

SEO Copy with keyword research £35 Per Hour
SEO Copy where keywords are provided £30 Per Hour
Technical writing £30 Per Hour
Non SEO Copy (eBooks, phanplets, print, offline) (Non-Technical) £20 Per Hour
Editing (re-working copy) £20 Per Hour

Get Started

Fill in our contact form to get in touch and discuss your Travel copywriting needs with a FREE consultation.