Running a business? How’s your SEO?
SEO stands for Search Engine Optimisation, and while there are many definitions, we like to think of it as making websites so brilliant, usable and understandable, that search engines can’t help but make it number one for relevant searches.
Building websites with the best SEO practices means that when your potential customers search for your product or service, YOUR website gets found first ahead of your competitors – just where you want to be.
There are many aspects to SEO, both on-page and off-page. Some are easy for small and medium businesses to implement, others can be pretty tough and need an expert.
These pages on Content North are here to introduce you to the core concepts of SEO, and bring you through practical steps to make your website more SEO friendly and a real competitor within your market.
Get started with SEO for business
Not only is SEO a huge subject, but it’s also one that is constantly evolving as the landscape changes.
SEO techniques that worked a few years ago are now can considered to be bad practice, and may even harm your website’s chances of ranking.
We understand that some people may have more experience and knowledge than others with SEO, so we’ve split this guide up into several parts so you can jump to the bits you need, or take the more thorough, scenic route.